Open for projects
Branding
Open for projects
Branding
Creative direction
Open for projects
Branding
Open for projects
Branding
Creative direction
Open for projects
Branding
Open for projects
Branding
Creative direction
3 quick reads for HR
3 quick reads for HR — no Behance detour
Avito
ART DIRECTION / ILLUSTRATION SYSTEM
Art-directed the entire Animals category — dogs, cats, and every sub-category. I proposed giving each animal its own character through unique collars and features, then directed studio TSEKH to produce it across the whole section.
1M+ listings
art direction
ivi — Icon Pack
Art direction · 3D · brand design
A set of 3D icons built for ivi's new visual language — fire, reactions, lightning, playful characters and objects rendered in one consistent volumetric style. The pack gave the streaming service a flexible, ownable icon system that scales across product, marketing and social, replacing generic stock icons with a recognizable brand asset.
40+ icons
product → marketing → social
ivi — Showreel
Art direction · 3D · brand film
A brand showreel for ivi's design team — a fast-cut film of soft, tactile 3D objects, inflatable letterforms and brand visuals built in the new ivi style. Rendered in Octane, Cinema 4D and After Effects. The reel packages the team's strongest motion and 3D work into one piece that sells the studio's craft at a glance.
1 film
art direction & design
SELECTED PROJECTS
3 quick reads for HR
Avito
ART DIRECTION / ILLUSTRATION SYSTEM
Art-directed the entire Animals category — dogs, cats, and every sub-category. I proposed giving each animal its own character through unique collars and features, then directed studio TSEKH to produce it across the whole section.
1M+ listings
art direction
ivi — Icon Pack
Art direction · 3D · brand design
A set of 3D icons built for ivi's new visual language — fire, reactions, lightning, playful characters and objects rendered in one consistent volumetric style. The pack gave the streaming service a flexible, ownable icon system that scales across product, marketing and social, replacing generic stock icons with a recognizable brand asset.
40+ icons
product → marketing → social
ivi — Showreel
Art direction · 3D · brand film
A brand showreel for ivi's design team — a fast-cut film of soft, tactile 3D objects, inflatable letterforms and brand visuals built in the new ivi style. Rendered in Octane, Cinema 4D and After Effects. The reel packages the team's strongest motion and 3D work into one piece that sells the studio's craft at a glance.
1 film
art direction & design
SELECTED PROJECTS
3 quick reads for HR
Avito
ART DIRECTION / ILLUSTRATION SYSTEM
Art-directed the entire Animals category — dogs, cats, and every sub-category. I proposed giving each animal its own character through unique collars and features, then directed studio TSEKH to produce it across the whole section.
1M+ listings
art direction
ivi — Icon Pack
Art direction · 3D · brand design
A set of 3D icons built for ivi's new visual language — fire, reactions, lightning, playful characters and objects rendered in one consistent volumetric style. The pack gave the streaming service a flexible, ownable icon system that scales across product, marketing and social, replacing generic stock icons with a recognizable brand asset.
40+ icons
product → marketing → social
ivi — Showreel
Art direction · 3D · brand film
A brand showreel for ivi's design team — a fast-cut film of soft, tactile 3D objects, inflatable letterforms and brand visuals built in the new ivi style. Rendered in Octane, Cinema 4D and After Effects. The reel packages the team's strongest motion and 3D work into one piece that sells the studio's craft at a glance.
1 film
art direction & design
Brand & Graphic Designer
Brand & Graphic Designer
Brand & Graphic Designer
AI-DRIVEN
10+ years across MY.GAMES, ivi, and Avito. Building brand systems, key visuals, and campaigns for products with millions of users.
Strong in: Brand systems and visual identity · Key visuals and marketing campaigns · AI-driven visual production and generative workflows · Communication design across digital and print · Motion and interactive design
I combine strong visual craft with product thinking and a working AI pipeline — fast delivery, scalable systems, high visual quality. Background in art direction; co-founder of Design Warm-ups, a 3,000-member community where industry leads give real briefs to designers.
Open for senior in-house roles. Full-time, remote or relocation.
10+ years across MY.GAMES, ivi, and Avito. Building brand systems, key visuals, and campaigns for products with millions of users.
Strong in: Brand systems and visual identity · Key visuals and marketing campaigns · AI-driven visual production and generative workflows · Communication design across digital and print · Motion and interactive design
I combine strong visual craft with product thinking and a working AI pipeline — fast delivery, scalable systems, high visual quality. Background in art direction; co-founder of Design Warm-ups, a 3,000-member community where industry leads give real briefs to designers.
Open for senior in-house roles. Full-time, remote or relocation.
10+ years across MY.GAMES, ivi, and Avito. Building brand systems, key visuals, and campaigns for products with millions of users.
Strong in: Brand systems and visual identity · Key visuals and marketing campaigns · AI-driven visual production and generative workflows · Communication design across digital and print · Motion and interactive design
I combine strong visual craft with product thinking and a working AI pipeline — fast delivery, scalable systems, high visual quality. Background in art direction; co-founder of Design Warm-ups, a 3,000-member community where industry leads give real briefs to designers.
Open for senior in-house roles. Full-time, remote or relocation.
skills/clients
skills/clients
Shaped the visual system across three directions at once — marketing, HR, and product. Developed brand identity and merch, built websites and presentations for top management. Created a single design space — before, Figma wasn’t maintained and branding files were scattered everywhere. Brought it all into one system and restructured how tasks were set.
Shaped the visual system across three directions at once — marketing, HR, and product. Developed brand identity and merch, built websites and presentations for top management. Created a single design space — before, Figma wasn’t maintained and branding files were scattered everywhere. Brought it all into one system and restructured how tasks were set.
Shaped the visual system across three directions at once — marketing, HR, and product. Developed brand identity and merch, built websites and presentations for top management. Created a single design space — before, Figma wasn’t maintained and branding files were scattered everywhere. Brought it all into one system and restructured how tasks were set.
Art director and senior designer in branding. Took part in ivi’s first rebrand in 12 years — new logo, new tone of voice, expanded visual language. First on the market to integrate AI into a branding team — built it into the pipeline and trained the team. Contributed to the custom typeface and sound identity.
Art director and senior designer in branding. Took part in ivi’s first rebrand in 12 years — new logo, new tone of voice, expanded visual language. First on the market to integrate AI into a branding team — built it into the pipeline and trained the team. Contributed to the custom typeface and sound identity.
Art director and senior designer in branding. Took part in ivi’s first rebrand in 12 years — new logo, new tone of voice, expanded visual language. First on the market to integrate AI into a branding team — built it into the pipeline and trained the team. Contributed to the custom typeface and sound identity.
Worked across three business units — Auto, Real Estate, and Marketing. Contributed to refreshing Avito’s core illustrations, helping update the animal characters with AI. Used AI in reworking the logo for the Khvatamba marketing campaign.
Worked across three business units — Auto, Real Estate, and Marketing. Contributed to refreshing Avito’s core illustrations, helping update the animal characters with AI. Used AI in reworking the logo for the Khvatamba marketing campaign.
Worked across three business units — Auto, Real Estate, and Marketing. Contributed to refreshing Avito’s core illustrations, helping update the animal characters with AI. Used AI in reworking the logo for the Khvatamba marketing campaign.
Founder of Design Warm-ups — a free educational project, 2 years running, connecting designers worldwide. Industry leads bring real briefs, and the community solves them together — practical skill training for designers and a way for businesses to grow design talent. 3,000 members.
Founder of Design Warm-ups — a free educational project, 2 years running, connecting designers worldwide. Industry leads bring real briefs, and the community solves them together — practical skill training for designers and a way for businesses to grow design talent. 3,000 members.
Founder of Design Warm-ups — a free educational project, 2 years running, connecting designers worldwide. Industry leads bring real briefs, and the community solves them together — practical skill training for designers and a way for businesses to grow design talent. 3,000 members.
This video was used to drive the animation
static photo for video
Exploring Act-Two by Runway — a tool that animates still images using motion from a video.
As a test, I animated a photo of myself (holding
a folder and a ball) and compared it to previously
AI-generated characters.
The model currently performs more reliably with AI-generated images than with real photos. It’s useful to observe how these tools evolve and where the current limitations are.
Animating a real person’s photo using Act-Two (Runway)
business tasks here
behance.rinatseif
design-warm-ups
Social project for young designers, helping them collaborate with industry leaders
work process / portfolio
an endless scroll feed inspired by social media patterns
ai-journal
Where machines meet emotion. A gallery of synthetic memories, reimagined people, and brand stories through the lens of AI
; )
drop me a message
business tasks here
behance.rinatseif
design-warm-ups
Social project for young designers, helping them collaborate with industry leaders
work process / portfolio
an endless scroll feed inspired by social media patterns
ai-journal
Where machines meet emotion. A gallery of synthetic memories, reimagined people, and brand stories through the lens of AI
Exploring Act-Two by Runway —
a tool that animates still images using motion from a video.
As a test, I animated a photo of myself (holding a folder and a ball) and compared it to previously
AI-generated characters.
The model currently performs more reliably with AI-generated images than with real photos. It’s useful to observe how these tools evolve and where the current limitations are.
This video was used to drive the animation
Exploring Act-Two by Runway —
a tool that animates still images using motion from a video.
As a test, I animated a photo of myself (holding a folder and a ball) and compared it to previously
AI-generated characters.
The model currently performs more reliably with AI-generated images than with real photos. It’s useful to observe how these tools evolve and where the current limitations are.
Exploring Act-Two by Runway — a tool that animates still images using motion from a video.
As a test, I animated a photo of myself (holding a folder and a ball) and compared it to previously AI-generated characters.
The model currently performs more reliably with AI-generated images than with real photos. It’s useful to observe how these tools evolve and where the current limitations are.
This video was used to drive the animation
Open for projects
Branding
Open for projects
Branding
Creative direction