Open for projects
Branding
Open for projects
Branding
Creative direction
There is a lot of interactivity on the website.
There is a lot of interactivity on the website.
Rinat — Art Director & Designer
Art director and designer working across branding, communication, and visual systems — from strategy to execution.
Previously at Avito, ivi, and MY.GAMES, where I built brand identities, led design teams, and shaped visual direction at the intersection of brand and product.
Now independent. I focus on brand systems, communication design, and complex visual solutions — identity, presentations, landing pages, product design.
I also run Design Warm-ups — a Telegram community of 3,000 designers who solve practical creative tasks with industry leads. And I mentor designers on AI workflows, design thinking, and career growth.
Open to freelance projects and full-time roles.
Rinat — Art Director & Designer
Art director and designer working across branding, communication, and visual systems — from strategy to execution.
Previously at Avito, ivi, and MY.GAMES, where I built brand identities, led design teams, and shaped visual direction at the intersection of brand and product.
Now independent. I focus on brand systems, communication design, and complex visual solutions — identity, presentations, landing pages, product design.
I also run Design Warm-ups — a Telegram community of 3,000 designers who solve practical creative tasks with industry leads. And I mentor designers on AI workflows, design thinking, and career growth.
Open to freelance projects and full-time roles.
Break the system here
skills/clients
art-direction / brand design
Led brand design and team development as art director. Built and scaled the visual identity, developed a competency matrix for designer growth, and established team processes. Launched the AI direction — introduced new tools, helped the team experiment and share results openly.
art-direction / brand design
Worked as designer and art director, leading the team and evolving the brand's visual language. Made the brand more consistent and systematic, structured the Figma workflow, ran design warm-ups, and validated solutions through hallway research and analytics.
lead design / brand design
Led brand identity and communication design. Worked on product tasks including cross-game integrations — bringing games inside games within the MY.GAMES ecosystem.
design / founder / curator
Built and run a Telegram community of 3,000 designers. Practical creative tasks, industry leads, peer feedback.
education
Break the system here
Break the system here
skills/clients
art-direction / brand design
Led brand design and team development as art director. Built and scaled the visual identity, developed a competency matrix for designer growth, and established team processes. Launched the AI direction — introduced new tools, helped the team experiment and share results openly.
art-direction / brand design
Worked as designer and art director, leading the team and evolving the brand's visual language. Made the brand more consistent and systematic, structured the Figma workflow, ran design warm-ups, and validated solutions through hallway research and analytics.
lead design / brand design
MY.GAMES
lead design / brand design
Led brand identity and communication design. Worked on product tasks including cross-game integrations — bringing games inside games within the MY.GAMES ecosystem.
Design Warm-ups
design / founder / curator
Built and run a Telegram community of 3,000 designers. Practical creative tasks, industry leads, peer feedback.
design / founder
education
Break the system here
skills/clients
Avito / digital marketplace
art-direction / brand design
art-direction / brand design
Led brand design and team development as art director. Built and scaled the visual identity, developed a competency matrix for designer growth, and established team processes. Launched the AI direction — introduced new tools, helped the team experiment and share results openly.
ivi / streaming service
art-direction / brand design
art-direction / brand design
Worked as designer and art director, leading the team and evolving the brand's visual language. Made the brand more consistent and systematic, structured the Figma workflow, ran design warm-ups, and validated solutions through hallway research and analytics.
MY.GAMES
lead design / brand design
lead design / brand design
Led brand identity and communication design. Worked on product tasks including cross-game integrations — bringing games inside games within the MY.GAMES ecosystem.
Design Warm-ups
design / founder / curator
design / founder / curator
Built and run a Telegram community of 3,000 designers. Practical creative tasks, industry leads, peer feedback.
education
Break the system here
skills/clients
business tasks here
behance.net/rinatseif
behance.net/rinatseif
Design — Warm-up
Design — Warm-up
Social project for young designers, helping them collaborate with industry leaders
Social project for young designers, helping them collaborate with industry leaders
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latest works
latest works
ai experiment
ai experiment
workshop
workshop
Open for projects
Branding
Open for projects
Branding
Creative direction