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Art Director & Brand Designer
AI-DRIVEN
10+ years across MY.GAMES, ivi, and Avito — leading brand systems, identity and key visuals for products used by tens of millions of people.
Strong in: Art direction · Brand systems and visual identity · Key visuals and marketing campaigns · AI-driven visual production and generative workflows · Communication design
As art director at ivi I took part in the brand's first rebrand in 12 years and introduced AI inside the branding team — trained the team and shipped the first production work made with it. At Avito I led art direction across three business units.
Founder of Design Warm-ups — a free educational project running since 2023, where industry leads bring real briefs to a community of 3,000 designers worldwide. I also speak on design education and AI practice.
Education
Latest Works
Selected Work
Xsolla Gas
↗
A self-initiated concept built after the first interview — three design hypotheses turned into working prototypes.
Product Design
Art Direction
AI
3 Weeks
Nebius — Frosted Core
↗
A conceptual visual language for Nebius AI Cloud — a system of frosted-glass objects, each carrying a specific meaning.
3D
Brand Design
AI
2-3 weeks
Merch Design Collection for ivi
Bē
A full merch line for the ivi team — from welcome packs and stickers to bags, bottles and streetwear.
Merch
Art Direction
Brand Design
3-4 Months
Neural Showreel ivi
Bē
How the ivi team uses neural networks across real production — from concept art to 4K upscaling.
AI
Motion
Creative Direction
2022–2023
Who's Where — Podcast Identity
↗
A logotype where every letter was drawn by a different emigrant — none of them saw what the others had drawn.
Logo
Type Design
Brand Design
2 Weeks
Ivi Sans Display
↗
A custom display typeface for ivi — rounded shapes, unusual ink traps, four styles and 12 OpenType features.
Type Design
Branding
Graphic Design
6+ Months
ivi Numbers Made by AI
Bē
An AI-made number series for ivi’s anniversary mailings — a unique balloon-style design for every year.
AI
Art Direction
HR
2-3 Months
Avito — Animals Category
↗
A unified illustration system giving every animal its own character.
Brand Design
Illustration
AI
2-3 Months
IVI Streaming Service — Icon Pack
Bē
An icon pack for ivi's streaming service — part of the rebrand's visual system.
Icons
Illustration 3D
Brand Design
Celestial Cyber: Prophecy
Bē
An AI-made trailer — video, music and text — set in a stylized cyberpunk world.
AI
Video
Concept Art
IVI Sans — Custom Typeface
Bē
Custom brand typeface for streaming service ivi — 3 styles, 362 glyphs, 100+ languages.
Type Design
Branding
Type face
5-6 Months
IVI Character Icon Set
Bē
A character and icon system for ivi's rebrand — from key visuals to emojis.
Illustration
Brand Design
Icons
Logofolio 2015–2019
Bē
A selection of logos and marks designed between 2015 and 2019.
Logo
Branding
Identity
2015–2019
Art Director & Brand Designer
AI-DRIVEN
10+ years across MY.GAMES, ivi, and Avito — leading brand systems, identity and key visuals for products used by tens of millions of people.
Strong in: Art direction · Brand systems and visual identity · Key visuals and marketing campaigns · AI-driven visual production and generative workflows · Communication design
As art director at ivi I took part in the brand's first rebrand in 12 years and introduced AI inside the branding team — trained the team and shipped the first production work made with it. At Avito I led art direction across three business units.
Founder of Design Warm-ups — a free educational project running since 2023, where industry leads bring real briefs to a community of 3,000 designers worldwide. I also speak on design education and AI practice.
Education
Latest Works
Selected Work
Xsolla Gas
↗
A self-initiated concept built after the first interview — three design hypotheses turned into working prototypes.
Product Design
Art Direction
AI
3 Weeks
Avito — Animals Category
↗
A unified illustration system giving every animal its own character.
Brand Design
Illustration
AI
2-3 Months
Nebius — Frosted Core
↗
A conceptual visual language for Nebius AI Cloud — a system of frosted-glass objects, each carrying a specific meaning.
3D
Brand Design
AI
2-3 weeks
IVI Streaming Service — Icon Pack
Bē
An icon pack for ivi's streaming service — part of the rebrand's visual system.
Icons
Illustration 3D
Brand Design
Merch Design Collection for ivi
Bē
A full merch line for the ivi team — from welcome packs and stickers to bags, bottles and streetwear.
Merch
Art Direction
Brand Design
3-4 Months
Celestial Cyber: Prophecy
Bē
An AI-made trailer — video, music and text — set in a stylized cyberpunk world.
AI
Video
Concept Art
Neural Showreel ivi
Bē
How the ivi team uses neural networks across real production — from concept art to 4K upscaling.
AI
Motion
Creative Direction
2022–2023
Who's Where — Podcast Identity
↗
A logotype where every letter was drawn by a different emigrant — none of them saw what the others had drawn.
Logo
Type Design
Brand Design
2 Weeks
IVI Sans — Custom Typeface
Bē
Custom brand typeface for streaming service ivi — 3 styles, 362 glyphs, 100+ languages.
Type Design
Branding
Type face
5-6 Months
Ivi Sans Display
↗
A custom display typeface for ivi — rounded shapes, unusual ink traps, four styles and 12 OpenType features.
Type Design
Branding
Graphic Design
6+ Months
IVI Character Icon Set
Bē
A character and icon system for ivi's rebrand — from key visuals to emojis.
Illustration
Brand Design
Icons
ivi Numbers Made by AI
Bē
An AI-made number series for ivi’s anniversary mailings — a unique balloon-style design for every year.
AI
Art Direction
HR
2-3 Months
Logofolio 2015–2019
Bē
A selection of logos and marks designed between 2015 and 2019.
Logo
Branding
Identity
2015–2019
Art Director & Brand Designer
AI-DRIVEN
10+ years across MY.GAMES, ivi, and Avito — leading brand systems, identity and key visuals for products used by tens of millions of people.
Strong in: Art direction · Brand systems and visual identity · Key visuals and marketing campaigns · AI-driven visual production and generative workflows · Communication design
As art director at ivi I took part in the brand's first rebrand in 12 years and introduced AI inside the branding team — trained the team and shipped the first production work made with it. At Avito I led art direction across three business units.
Founder of Design Warm-ups — a free educational project running since 2023, where industry leads bring real briefs to a community of 3,000 designers worldwide. I also speak on design education and AI practice.
Education
Latest Works
Selected Work
Xsolla Gas
↗
A self-initiated concept built after the first interview — three design hypotheses turned into working prototypes.
Product Design
Art Direction
AI
3 Weeks
Who's Where — Podcast Identity
↗
A logotype where every letter was drawn by a different emigrant — none of them saw what the others had drawn.
Logo
Type Design
Brand Design
2 Weeks
Avito — Animals Category
↗
A unified illustration system giving every animal its own character.
Brand Design
Illustration
AI
2-3 Months
IVI Sans — Custom Typeface
Bē
Custom brand typeface for streaming service ivi — 3 styles, 362 glyphs, 100+ languages.
Type Design
Branding
Type face
5-6 Months
Nebius — Frosted Core
↗
A conceptual visual language for Nebius AI Cloud — a system of frosted-glass objects, each carrying a specific meaning.
3D
Brand Design
AI
2-3 weeks
Ivi Sans Display
↗
A custom display typeface for ivi — rounded shapes, unusual ink traps, four styles and 12 OpenType features.
Type Design
Branding
Graphic Design
6+ Months
IVI Streaming Service — Icon Pack
Bē
An icon pack for ivi's streaming service — part of the rebrand's visual system.
Icons
Illustration 3D
Brand Design
IVI Character Icon Set
Bē
A character and icon system for ivi's rebrand — from key visuals to emojis.
Illustration
Brand Design
Icons
Merch Design Collection for ivi
Bē
A full merch line for the ivi team — from welcome packs and stickers to bags, bottles and streetwear.
Merch
Art Direction
Brand Design
3-4 Months
ivi Numbers Made by AI
Bē
An AI-made number series for ivi’s anniversary mailings — a unique balloon-style design for every year.
AI
Art Direction
HR
2-3 Months
Celestial Cyber: Prophecy
Bē
An AI-made trailer — video, music and text — set in a stylized cyberpunk world.
AI
Video
Concept Art
Logofolio 2015–2019
Bē
A selection of logos and marks designed between 2015 and 2019.
Logo
Branding
Identity
2015–2019
Neural Showreel ivi
Bē
How the ivi team uses neural networks across real production — from concept art to 4K upscaling.
AI
Motion
Creative Direction
2022–2023
skills/clients
skills/clients
Shaped the visual system across marketing, HR, and product. Built brand identity, merch, websites, and executive presentations. Consolidated scattered branding files into a single design system and restructured how design tasks were briefed.
Shaped the visual system across marketing, HR, and product. Built brand identity, merch, websites, and executive presentations. Consolidated scattered branding files into a single design system and restructured how design tasks were briefed.
Shaped the visual system across marketing, HR, and product. Built brand identity, merch, websites, and executive presentations. Consolidated scattered branding files into a single design system and restructured how design tasks were briefed.
Art director and senior brand designer. Part of ivi's first rebrand in 12 years — new logo, tone of voice, and a fully updated visual language across the brand. The team developed a custom typeface for the new identity. Introduced AI inside the branding team — trained everyone and shipped the first production tasks made with it.
Art director and senior brand designer. Part of ivi's first rebrand in 12 years — new logo, tone of voice, and a fully updated visual language across the brand. The team developed a custom typeface for the new identity. Introduced AI inside the branding team — trained everyone and shipped the first production tasks made with it.
Art director across three business units — Auto, Real Estate, and Marketing. Refreshed Avito’s core illustration system, reworking the animal characters with AI. Rebuilt the logo for the Khvatamba marketing campaign using generative tools.
Art director across three business units — Auto, Real Estate, and Marketing. Refreshed Avito’s core illustration system, reworking the animal characters with AI. Rebuilt the logo for the Khvatamba marketing campaign using generative tools.
Art director across three business units — Auto, Real Estate, and Marketing. Refreshed Avito’s core illustration system, reworking the animal characters with AI. Rebuilt the logo for the Khvatamba marketing campaign using generative tools.
Founder of Design Warm-ups — a free educational project, running since 2023, connecting designers worldwide. Industry leads bring real briefs, and the community solves them together — practical skill training for designers and a way for businesses to grow design talent. 3,000 members.
Founder of Design Warm-ups — a free educational project, running since 2023, connecting designers worldwide. Industry leads bring real briefs, and the community solves them together — practical skill training for designers and a way for businesses to grow design talent. 3,000 members.
Founder of Design Warm-ups — a free educational project, running since 2023, connecting designers worldwide. Industry leads bring real briefs, and the community solves them together — practical skill training for designers and a way for businesses to grow design talent. 3,000 members.
Talks, notes & signals
Talks, notes & signals
TALKS / MENTIONS
A compact archive of talks, interviews, articles and signals — spanning AI, visual culture, typography and community practice.
A compact archive of talks, interviews, articles and signals — spanning AI, visual culture, typography and community practice.
On Moving Abroad, Design, and Finding Your Way Back
A 57-minute conversation about work, relocation, and finding a sense of place.
A 57-minute conversation about work, relocation, and finding a sense of place.
Podcast
2025
The Grill Design Festival
A talk at a design festival in Belgrade.
A talk at a design festival in Belgrade.
Talk
2025
Design Education in Tech
HSE University — on team development and professional growth at ivi.
HSE University — on team development and professional growth at ivi.
Talk
2024
Design Education in Tech Conference
Coverage and photography from the talk at HSE Creative Hub.
Coverage and photography from the talk at HSE Creative Hub.
Photos
2024
One year of progress
Top — 2026. Bottom — 2025. Same method both times: I shoot the reference myself and transfer the motion onto an AI character. One year apart — and the model went from losing objects mid-motion to holding every prop exactly where I put it.
This video was used to drive the animation
This video was used to drive the animation
static photo for video
One year of progress
Top — 2026. Bottom — 2025. Same method both times: I shoot the reference myself and transfer the motion onto an AI character. One year apart — and the model went from losing objects mid-motion to holding every prop exactly where I put it.
Animating a real person’s photo using Act-Two (Runway)
Animating a real person’s photo using Act-Two (Runway)