Open for projects
Branding
Open for projects
Branding
AI experiments
Creative direction

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Rinat, art director and designer

Communication art director and AI designer. I shape communication approaches and use AI to speed up and scale creative work. I work with brand systems, communication design and AI-assisted workflows, from strategy to execution

Previously I was an art director at Avito and ivi, where I developed and scaled brand identities, led design teams and introduced AI into creative production

Now I’m building Rino Seif AI — an AI-driven visual journal exploring emotion, imperfection and personality in machine-generated design

I also run Design Warm-up, an educational project where design leads share practical creative tasks with the design community

hi, my name is Rinat

I previously worked as an art director of communications at avito and ivi, where I helped develop brand identity systems and introduced AI tools into creative workflows

Now I’m building rino seif ai — an ai-driven visual journal exploring how machines can express emotion and personality through design

I also run design warm-up, an educational project where design leads from across the industry share their creative tasks with the community, helping others grow and stay inspired

Break the system here

skills

art-direction / brand design 2025

I worked as an art director at Avito, focusing on brand design and team development. I created a competency matrix to help the team grow more clearly and consistently. I also led the development of our AI direction — encouraging designers to explore new tools, share results, and learn from each other. We supported each other’s growth through open feedback and regular creative experiments

art-direction / brand design 2022-2024

I worked as a designer and art director, leading a team and helping to make the brand more approachable. We organized our Figma workflow and gradually developed the brand identity and style. I ran design warm-ups, focused on hallway research, and tested our mockups using various analytics platforms.