A unified illustration system giving every animal its own character.
2-3 Months
WEB
Avito's Animals category connects millions of people with their future pets. The challenge: every listing looked the same.
I proposed giving each animal its own character — through unique collars, features, and personality — so the category would feel alive instead of generic.
A unified illustration system covering the entire section — dogs, cats, and every sub-category. Each animal type got its own visual treatment while staying part of one coherent language.
I led the visual direction and worked with studio TSEKH to produce it across the whole category — from dogs and cats to birds and small pets, scaling while keeping recognition and warmth consistent.
The work landed inside Avito's refreshed visual language, introduced around the platform's 15th anniversary. Avito reaches 70M+ users monthly, making Animals one of the most-visited destinations for pet owners.
Live across the entire Animals section — for example, the Cats category alone holds 4,645,260 listings, all carrying the new illustration system.
