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Sea You — Coastal Restaurant Identity
A self-initiated rebrand for sea.you.beograd, a Mediterranean restaurant in Belgrade. The space already had its story — white walls, wood, fish on the plates, warm coastal atmosphere — but the identity wasn't telling it fully.
Instead of hiding a fish inside "sea" (too literal), the accent moved to "you": a hand-lettered logo where the brand becomes personal — not "look, the sea," but "this place is about you."
Around the logo, a full visual language: deep navy on warm cream, textured paper menus, simple sea graphics, hand-drawn illustrations. The system extends to tableware, glassware, coasters, napkins, a baguette bag and a limited-edition wine with hand numbering 01/99.
The identity doesn't argue with the interior or the food — it continues what's already in the space, just sharper and more recognizable.
