STREET MATTER
A city drop built with AI, from photo to website
Role: idea, art direction, design, AI production
Tools: AI tools for images, 3D and code
Year: 2026
Task
Test whether one art director with AI can cover a studio’s workflow: from raw street photos to a brand, a campaign and a working drop website.
Idea
The city as a collection of objects. Signs, bollards, air conditioners and elevator buttons from the streets of [city] become a limited-edition drop: each has its own number, story and place in the series.
Live website
Open website ↗
What was made
Swiss × Japan style and a series of campaign posters
17 cut-out objects with every scratch and sticker preserved
A website with a scene: as you scroll, objects fly towards the camera and past it
How I worked
AI wrote the code; I directed: what feels huge, what moves back, where there is breathing room, and when an object hits the camera. Out of the scene’s 9 steps, code is only one.
17
objects
1.5–2 h
to build the scene
51 → 8 MB
after optimization
Outcome
One person and AI completed a task that used to need a designer, a 3D artist and a developer. This pipeline became the foundation of my AI/AD course.
Build a drop like this in a month
On the AI/AD course, we go through this process together: posters, 3D objects, a landing page and a portfolio case. Starts November 20, up to 10 places.
Explore the course →
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